Thursday, September 9, 2010

Google makes "Instant" change

Now that Microsoft’s Bing and Yahoo officially have joined forces, Google needed to turn around and offer up a new, splashy feature that would give them a clear edge.

And that's just what Google did on Wednesday, when the company unveiled Google Instant, say industry analysts.

Google Instant is aimed at speeding search results by searching as you type. The new, dynamic feature, which began to be rolled out Wednesday, is about starting the search process before the user even finishes typing in the query. Google is now predicting what people will be asking for.

The move is a "dramatic break" from the traditional Google search experience, says Hadley Reynolds, an analyst with IDC.

"While many of the familiar [search] elements are still in place, the speed and streaming aspects of Google's understanding of the user query and presentation of the results will be revolutionary," Reynolds said.

"The traditional Google search model was incredibly wasteful of users' time... Instant will help show what the right links are more quickly," he said.

-Computer World

For the full story: www.computerworld.com

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