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Monday, June 13, 2011 Steve Jobs “demoting” PC and MAC to simple devices with iCloud Last week, Apple CEO Steve Jobs made the big announcement over the impending launch of the Cupertino, Calif-based company’s much ballyhooed iCloud service where you can store your content…in the cloud. "We're going to demote the PC and the Mac to just be a device," Jobs said. The Apple iCloud for OS X and iOS is coming this fall, and will be able to support up to ten devices along with 5GB of storage for free. For iTunes storage, there is a fee of $24.99 per year and is available now. CNET’s James Uquhart writes: “What seems to have occurred to Apple is that one of the primary reasons desktops and laptops have remained difficult to maintain is that they are the center of the computing universe for the consumer. Everything has had to be stored and executed there. So any required software must be installed by the consumer, and any required data must be acquired or generated by the consumer.” Uquhart goes on to say: “As we all know by now, the cloud combined with the mobile application model is a powerful disruptor. Want an app on your phone? Click "Buy It." Want access to data on multiple devices? Use online services to create, store, and analyze that data. What Apple did was integrate the most common content-related functions directly into the phone, with no need to find, evaluate, or maintain the cloud services behind them beyond the initial configuration. It's just easy--remote control easy.” Uquhart also points out a few of the potential downsides to iCloud, which could be extrapolated to cloud computing in general, including Apple having too much control over content as well as access to yours. However, he sums up with:” iCloud also gives us another reason to wonder whether any company can out-innovate Apple in the consumer computing arena...or the consumer cloud.” For the full CNET story: news.cnet.com More Newswire stories Honeywell acquires transport and logistics tech firm for $491 million Williams-Sonoma to offer international shipping Descartes acquires telematics firm Demag launches two intelligent solutions for Gottwald Cranes	Click to browse past stories on these topics: Logistics Ports & Infrastructure Economic Outlook Environmental Impact Technology
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Steve Jobs “demoting” PC and MAC to simple devices with iCloud