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Thursday, April 22, 2010 Purfresh releases new cold chain technology Purfresh announced the new release of Intellipur®, which the company said now includes enhanced tracking, additional notifications and alerts, and “intelligent traceability” to integrate with its Purfresh® Transport technology. The company said its Intellipur solution would allow everyone—from the exporter to the consumer— increased traceability, fewer losses, and safer, higher-quality produce. “Delivering food to the world involves a complex global supply chain that encompasses many segments and players,” said Mr. David Cope, president and CEO of Purfresh. “One of the most important and longest segments of this supply chain is ocean transportation. Unfortunately, this segment comes with high risk and limited visibility. As admirable as the industry’s traceability efforts are, the current methods are not designed to address the very conditions that determine food quality and safety in transit. Purfresh addresses these needs with Intellipur,” he said. More Techwire stories Direct ChassisLink expands to Gulf and PNW Ballast water technology gets basic approval by IMO Office Depot to launch into “Greener Shipping” Tesla tests electric car shipments to Japan out of Hueneme Is your iPad a virtual couch?	Click to browse past stories on the se topics: Logistics Ports & Infrastructure Economic Outlook Environmental Impact Technology
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Purfresh releases new cold chain technology